Memo: Messaging the Green New Deal

By the Pollux Group on Behalf of Data for Progress

Data For Progress sought to ascertain general perceptions of the Green New Deal among persuadable voter profiles, as well as determine which messages resonate most with particular groups of voter

Topline Findings

•The Green New Deal already has support from base Democrats, but there are pathways to expand its base of support among independent and persuadable voters.

•Base Dems are already on board: they understand the impending climate catastrophe and favor bold, structural solutions to solve it.

•Independents and swing voters can be swayed by focusing on local impacts and tangible benefits, such as clean air and clean water, as well as messaging about leaving a better world to the next generation.

•Economic benefits, especially job creation, were seen as especially strong selling points to independent and swing voters.